I happened to stumble upon this advertisement for 3G phones when I was phone-hunting online, trying to find that perfect miniature gadget for me. Okay, only maybe miniature compared to the huge bulky ones from 20 years ago, but those 3G phones are already considered the bigger ones of the lot in the market now. I never understood why so many people can accept carrying such a bulky thing which you can’t exactly put into small pockets of your jeans, but after seeing this advertisement, I finally understand why.
Even though I’m not an avid fan of 3G phones, but after watching this advertisement, I must say I am impressed at how fast techology has improved over the years.
Okay firstly, I’m one that finds it hard for a good interesting advertisement that will capture my attention and allow me to talk about it. To me, I would say that an advertisement is only effective when it brings out the main idea clearly and easily, when the main focus are the benefits that people will receive and not only the features of the product. Afterall, Singaporeans are all “kiasu” people and everybody’s just getting more and more practical these days. Most importantly, it has to be relatable to a great extent, for the audience to believe in it.
In this case, I feel that this advertisement has attained every one of my criteria of a good advertisement. I will explain why in the following.
Am I right to say that before the commentary for the advert starts, you’ll start thinking “oh man, its just another boring advertisement”? That would be due to the fact that they started off with an office building and a typical office lady walking down the street. But the subsequent short scenes in different contexts were presented in daily life situations that can amazingly relate to the masses, be it of their different needs of the 3G handphone. From businesswomen away from her family on an overseas trip, to businessmen getting updated on the latest news to “build his success”, to the young adults able to “rock to the beat” or watching a concert on video, to the latest soccer updates, doesn’t it just appear that with your 3G phone, almost your needs and wants can be fulfilled? This brings everyone over the world to a common ground. I especially thought the first scene with the business woman video conferencing with her daughter was the most endearing and relatable. Her words “I can smile through great distances” was really endearing to invoke a feeling of content. In the past, when these high-tech gadgets weren’t born yet, I could only communicate with my mum through the phone to hear her voice. But now, I’m sure as many parents go on an overseas business trip, they will not need to feel so distant from their family! With so many useful applications of the 3G phone now, it is no wonder that its not rare that there is an integration of technology in our everyday lives to create and exchange information.
Not to forget, thumbs up on how they work on their persuasion appeals! If you realize, many advertisements just doesn’t make sense at all. But I think this particular one has the ability to portray the logical content of the video, to clearly convey through what is communicated. It is also appealing to our emotional side as it touches on many people’s lives and possibly solving alot of hassle for many with the reliable applications. I can dare say many will appreciate this new technology for sure, since convenience is everything that matters now. Moreover, the ethos objective is also substantiated with the credibility of its brand starhub, a world wide reliable company. At the end of it, you see in a flash many “hubs” and the words”you can” and their signature starhub logo. As we can see from the advertisement, they are daring enough to portray all the fantastic applications that one can use from the phone. Starhub by one, has already built up their reputation over the years for their reliability and convenience, which hasn’t failed to keep their loyal clientle.
After analysing the whole video, it dawns on me that effective communication is done throughout it. Their message of “everything will come together when you Hub” is clear, with all the different scenes with benefits that one can easily posess now. So, despite the size, would you consider buying a 3G phone?
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Hello! Yes, I agree with you that this is a rather effective advertisement. People nowadays want a gadget which they can do everything and anything with it. From this advertisement, it gives me the impression that when if I do have a 3G phone with a Starhub subscription, I can get access to everything in my life. The wonders of technology.